Marketing 101 by Clear Channel

I like to play pretend sometimes, so when I saw what my favorite Corporate Radio Company, Clear Channel Communications is doing I just couldn't help but giggle.

It's official: even Clear Channel is sick of Clear Channel. The company
has set up a fake pirate radio station [taken down, 5/26/05] in Akron, Ohio,
which it's using to hurl insults at other Clear Channel stations. For about
a week, Radio Free Ohio has feigned overthrowing Ohio's media monopoly
by bleeding its broadcasts into WNIR and other Clear Channel stations.

One of the few things I remember from Business School is these Marketing strategies.
1. Get people to use more (wash, rinse, repeat)
2. Find new uses for your product (baking soda not just for baking anymore)
3. Find new market segments for your product (Clear Channel)

As far as corporate strategy goes, Clear Channel is following the #3 strategy of finding new market segments. There's a growing segment of the market that can't stand corporate radio, and there's no reason that Clear Channel shouldn't have a piece of that pie, by golly.